A Year in the Marketing, uh, Making

A Year in the Marketing, uh, Making

Milestones are tricky. You know that you should be acknowledging them but you’re not always sure of how. Lisa, Jennifer and I are celebrating our first anniversary as the marketing firm known as Trivium Consulting. We didn’t have a formal event or acknowledgment. In...
Get Your Brand on the Tip of Everyone’s Tongue

Get Your Brand on the Tip of Everyone’s Tongue

If I had a nickel for every time someone asked me how to “make something go viral,” I wouldn’t have to work as hard as I do. Many business owners seem to believe that there is a designated strategy for getting the word out about their products and/or services and that...
Confessions from a Social Media Sleuth

Confessions from a Social Media Sleuth

Every year a bunch of paddlers gathers at a designated area in Florida for a Paddler’s Rendezvous. This year’s location was the gorgeous Silver Springs/Ocala area and over 260 paddling folks congregated and paddled numerous waterways. I paddled the Silver River at...
Thoughts from a Recovering Know-It-All

Thoughts from a Recovering Know-It-All

When I was in my thirties, I remember having a specific belief that I had learned everything that I needed to know professionally. I had actually made a conscious decision not to make an effort to read anything new or attend workshops or educational events. I...