Print Marketing & Brand Identity

You wouldn’t walk out the house looking unkept. The same consideration should be made for your company and your brand. Print marketing is essential to communicating to the world who you are and what you stand for. There are many different types of literature you can develop, surfaces you can print onto, but it’s important to remember to include print marketing into your overall strategy so that all of yoru efforts produce a collective return.

Brand identity is often confused with the popular term “branding.” Developing your brand’s identity is the process of choosing the logo design, the colors and even a tagline. Branding is making the best attempt at managing your reputation. You develop a voice on the social media platforms. You invite people in through the stories you tell on your blog. Branding is an action word that should continue during the life of your organization.

Print marketing includes (but is not limited to) the following:

  • Brochures
  • Stationery
  • Signage
  • Multi-Ply Order Forms
  • Promotional Items
  • Direct Mail
  • Magazines/Catalogs
  • Hang/Shopping Tags
  • Postcards/Flyers
  • Door Hangers
  • Presentation Folders
  • Rack Cards
  • Etc.

When's the last time you reviewed your print materials?

It's time ...